Evidence-driven velocity for serious founders
Professional coaching for better early-stage decision making.
Book Consult
Venture design coaching for visionary founders.
We help you ask the right questions and choose the right milestones, so you can act on what’s true (instead of wasting months on what you want to be true).
Problem
We help you ask the right questions and choose the right milestones, so you can act on what’s true (instead of wasting months on what you want to be true).
Solution
A clear framework for venture design that gives you context for every decision. One-on-one coaching with an experienced, insightful thought partner who rapidly levels up your competence - so you move more effectively and follow the fastest path forward.
I'm a thought partner for advanced founders.
Professional athletes have professional coaches, so consider me a professional coach for the early stage of a startup. I’ve been developing early-stage pattern recognition for 11 years, and can meet you at your level as an intellectually honest thought partner with straight, rigorous guidance that sharpens your investor conversations.
I’m the coach for you if:
- A lot of the standard startup advice doesn't seem to fit your situation.
- You value rigor and objectivity in the inquiry.
- You are experienced in your own domain or a serial founder.
- There is a lot at stake for you. You are committed to making an exceptional company. (This is not just a hustle or a quick exit for you.)
- You have had professional coaching before and know how much it helps you get up to speed in a new area.
I'm not for you if:
- You think you should “go fast and break things”.
- You are looking for a recipe to success – a 10 step process, 100 step process, or somesuch. (If you search, you will find someone promising this – promising to help you fundraise in a week, or get to product market fit in 90 days – go give that a try. You will not find that here.)
One-on-One Coaching
We begin with an onboarding project to map your stage and unknowns, define “fit,” lock customer segment precision and investor segment precision, and draft an investor offer you can defend.
With the framework in place e move to weekly deep 1-1 sessions and between-session application to keep decisions sharp, strategy coherent, and execution disciplined.
You need to be committed to this. We reserve our capacity for founders who will show up for sessions and apply the strategy in between.
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“ Ada has an exceptional way of helping you unlock business building and start-up growth. She demystifies what appears to be the accepted norm and helps you to get in touch with the grips with what is necessary and what you need to be mindful of as a Founder at your stage of your business's life.”
Lydia Ofori, CEO of Plainr
We credit the Ada’s method almost entirely to the early traction that allowed us to raise our pre-seed round from an institutional investor.
Jameson Pitts, Co-founder of Lynx
As a young team with a good product, we were struggling to land punches, and we often found ourselves vigorously fighting the wind. Through Ada’s guidance, we have been able to narrow our focus only on the elements that push the needle for us.
Rafael De La Vega, CEO of Salt Athletics
Teaming up with Ada has been a huge catalyst for us. She’s helped us get a firm grip on where our business stands right now and what is needed to push into the next phase successfully. Thanks to her expertise, we have a clear articulation of our product offer, a deeper grasp on who our customers are, and a well-defined business model. Now, we’re set up with a clear game plan for the next 18 months, focusing on real, tangible progress.
Riane Yates, CEO of Political Tech Startup
Ada has the most unique approach to analyzing startups and helping founders gain clarity on areas to focus on for growth! Their perspective helped Moolathon identify and prioritize these areas of focus while developing a clear strategy to help us reach milestones!
Mac Wilkinson, CEO of Moolathon
I took Ada’s workshop and couldn’t have been more pleased. There are plenty of models for understanding various parts of your business that leave no gaps. Ada brings multiple schools of thought together to provide clarity for founders and their teams. To get clear on your customer, marketing, business model, and/or investor pitch - let her guide you. She teaches in a conversational manner, seamlessly giving you a robust understanding of how to deliver a product or service that people will love. In all the business books, blogs, and online course I’ve consumed, nothing's more complete and accessible than Ada's course.
Victor AbiJaoudi II, CEO of Primal 7
We came to Ada at a time when we needed to explore options for how to proceed in our venture. Her consulting method provided us the space to explore those possibilities, ask old questions differently, and ask new questions with clarity. The time we spent with Ada was invaluable, and very productive.
Clementina Russo, Co-Founder of Mona Loves Gustav
